Advanced customer insight and research

Make yourself part of the problem.

Empathy is the key to understanding your customers' true needs and motivations. It is also the starting point for designing desirable and relevant services that provide value. Actionable customer experience insights allow you to prioritise investments that will continuously improve your customers’ experiences and make your company stand out. Advanced analytics are needed for understanding and validating the customer experience as well as the business impact in larger scale.

Main activities

  • Customer insight
  • Product and Pricing research
  • Market and strategy research
  • Competitor analysis
  • Futures & trend research
  • Employee experience and culture research
  • Experience KPI and data source identification
  • Advanced conversion analysis



Your top 5 business challenges we help to solve:

What are the key drivers for customer loyalty?

How does our business landscape and opportunities look 5 years from now?

Which segments are most lucrative and support our growth and profitability?

What are the key value driving features of our product/service?

What are the competitive edge elements of our business and brand?

Related reference cases

Here are a few related reference projects.

Please do not hesitate to ask us to present more cases with impactful results.

Our offering

Explore further services and cases

Improving CX and innovating new forms of service

How should you be serving your customers in order to offer a great customer experience and create a competitive edge?

Designing strategy and leading transformation

What is your purpose and future vision? How do you deliver great employee experience and engage your people in transformation?