During the year-long collaboration, service design methods were used to involve important stakeholders, discovering new service business opportunities and revenue streams that would ensure a successful launch for the new product. The on-the-go soup service was called Soup ‘n’ Soul, and was developed through an iterative prototyping process that included live testing with customers and service providers.
Experimenting with different ways to heat the soup; making new, labelled cups to test
One of the key stages was choosing the right service provider for the new service. Hellon saw opportunities in professional baristas who could provide customers with a beautifully presented cup of soup. The well-established Robert’s coffee shop was chosen as the best service partner for the piloting and live testing, and throughout Hellon’s unique 3-day LiveLab testing, significant development ideas were gathered from employees and customers.
Findings from testing were brought back to the design table and used to create the brand identity and marketing concepts for this healthier fast food experience. The visual identity created by Hellon was clear, easily understandable and approachable. After Hellon’s deliverables, plus piloting and a successful initial launch, consumers and distributors were extremely excited about Soup ’n’ Soul. Saarioinen is currently increasing the launch volume and expanding the targeted market.
1. Pick your fresh vegetable base 2. Add flavour options 3. Select topping. Then ask a barista to blend and heat it for you.